Selling Memories

Strategy, User Experience Direction, HeathWallace, 2013

Holiday makers, especially luxury travellers don’t buy hotel rooms. They buy memories, and with their eyes, not mind. Leading the digital experience and conversion tactics, we helped the mega-resort Atlantis The Palm (Dubai) build a strategy that helped customers navigate, access the plethora of services, activities and products that Atlantis has to drive conversions, thus revenue and position the brand as a 24/7 worthy destination.