Redefining Savings Account

Concept, Experience Design Director, HeathWallace/Mirum, 2015

Customers like Savings Account. But why do they like it and how can they make best use of it? All this, while at the same time creating value for the business. Savings Account as a product lacked purpose for its existence. We rethought from scratch what Savings should be as a product and this led us to the proposition of how digital can play a vital role in revenue increase. Because savers are people and people are time-needs based. We positioned the brand as an institution that becomes part of people's life to help achieve their goals, dreams and ambitions.